AboutWork with us +
SEO and AI search for businesses where one lead is worth a lot.
We get you found in Google and named by AI. Organic only, no paid media.
The name
Why a snowball
Search authority compounds. Every page that ranks makes the next one easier, and a site that keeps answering its buyers well gets hard to catch.
Formerly GLUSKA
Four rules we don't bend
Organic only
No paid media, ever. The work should keep paying after it ships.
Measured
Numbers from Search Console and your own lead records. A click is never a lead.
Checked by a person
A second person checks every change, and nothing ships without your yes.
Compounding
We pick work that makes the next piece of work easier.
Who you work with
Justin Gluska
Co-founderStarted GLUSKA, now Snowball SEO, and founded Gold Penguin, a publication and AI tools directory. Syracuse engineering, class of 2023. Author of The ChatGPT Promptbook.
Alden Morris
Co-founderFounder of Intentionally Creative, a marketing agency for the beverage industry. More than ten years across producer, distributor and retail.
We'd rather show a small real number than a big fake one.
Start here
Start with an audit.
Where you rank, where AI names you, and what’s in the way.