RoadmapSample
Pellmark Payroll
- Fix
- Publish
- Sprint 1
- Sprint 2
- Sprint 3
- Sprint 4
Each sprint is read out against a control, 28 days after it ships.
An audit first. Then the right work, in order.
The same four stages for every client, and one plain report a month.
Search is slow. Plan on four to five months before judging the work, with a review together at month three.
Four stages, always in this order
- Before you sign
Audit
Your site, your search data, your competitors and your AI visibility.
What we'd do first, and what we'd leave alone.
- Weeks 1 to 2
Fix
Lead tracking, then technical fixes, titles and internal links.
A log of every change.
- Running by day 45
Publish
Pages for real searches, checked by an editor, under a real name.
Each page checked live.
- Every 2 weeks after
Compound
A new project each sprint, chosen from what your data showed.
A readout on every sprint.
Nothing ships without your yes.
Every batch of changes follows the same route.
- DraftedOur team
CheckedA second person- Your yesYou
- LiveChecked again
- A backup taken first
- Checked again on the live page
- A written way back
Fix logSample
Pellmark Payroll
| Finding | Status |
|---|---|
| Old pricing URLs still load as duplicates301 to /pricing | Live |
| Paginated archives in the indexNoindex, follow | Live |
| Feature pages four clicks deepLinked from guides | Live |
One plain report a month
Every number named with its source, so you can repeat it without it being wrong.
- Search Console
- Clicks, split into brand and non-brand
- GA4
- The one event that means a customer
- Lead counts
- Real inquiries, never clicks dressed up
- AI benchmark
- Whether five AI engines name you
Monthly reportReal data · client unnamed
Hiring marketplace
- What moved
- Monthly clicks grew almost ninefold, nine in ten of them non-brand.
- Counted
- Monthly clicks, from Google Search Console
Questions about how we work
What do you need from us to start?
Access to Search Console and GA4, a way to change the site (or a developer we can hand changes to), and someone who can tell us what a lead is worth.
Why two-week sprints?
Long enough to build and check something real, short enough that there is always new work in progress.
How do you know a change worked?
We compare the pages we changed with similar pages we left alone over the same 28 days, so a sitewide swing isn't mistaken for our work.
Do you guarantee rankings or leads?
No. Nobody controls Google or the AI engines. We give ranges with the assumptions written down, and report what actually happened.
Start here
Start with an audit.
Where you rank, where AI names you, and what’s in the way.