SEO for law firms
The pages people find when something has gone wrong, and a real count of the calls they bring.
People search what happened to them, not a firm's name. We build the page that answers.
Three problems we see most
Every case type on one page
One practice-areas page can't rank for forty kinds of case.
What we doA page per practice area and per place the firm takes cases.
Inquiries nobody can count
Forms go to old inboxes, calls aren't tracked, and clicks get called leads.
What we doWe test every form and call path and count real inquiries.
AI names other firms
People now ask ChatGPT which firm to call, and it names someone else.
What we doWe check five AI engines monthly and fix what keeps you out.
The first three months
- 01
Count the leads
Fix forms and call tracking, so search is credited only for what it does. - 02
Build the case pages
Practice-area and location pages, most valuable first, each approved by your lawyer. - 03
Get named by AI
The questions clients ask, checked across five engines every month.
ServicesContentTechnical SEOAI searchWeb developmentStrategy
More results in this industry
Common questions
Do you report clicks as leads?
No. A lead is a person who contacted the firm. We report inquiries from your own records and search clicks separately.
Who reviews legal content before it goes live?
A named person at your firm. We draft and check facts, and your reviewer approves each page. No reviewer, no page.
Do you run Google Ads or Local Services Ads?
No. Organic search and AI search only. If another partner runs paid, we keep the reporting separate.
Start with an audit.
Where you rank, where AI names you, and what’s in the way.