AI search

Get named when buyers ask AI who to hire.

We test whether ChatGPT, Perplexity, Claude, Gemini and AI Overviews name you, fix what's in the way, and test again every month.

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AI answer benchmarkSample

Pellmark Payroll · month one

Sample: buyer questions asked in five AI engines, and whether each answer names the company
QuestionChatGPTPerplexityClaudeGeminiAI Overviews
best payroll for restaurants
tip pooling in payroll
payroll with scheduling
cheapest payroll, 10 people
payroll for nonprofits
multi state payroll
Same questions, every month

More buyers ask an assistant first. If it doesn't name you, you aren't on the list.

What AI search includes

A monthly benchmark

Your buyers' questions on five engines, on the same day each month.

Named or cited

Whether you are recommended, or only used as a source.

Where answers come from

The sites and lists the engines quote in your category.

Brand checks

Engines know who you are and don't mix you up with others.

On-site readiness

Clear pages that AI crawlers can reach and quote.

Competitors named

Who the engines name instead of you, question by question.

How AI search runs

  1. 01

    Write the prompts

    The questions your buyers ask, kept the same so months compare.
  2. 02

    Run the benchmark

    Every prompt on five engines, and a person reads every answer.
  3. 03

    Find the gap

    Why a competitor is named and you are not.
  4. 04

    Fix and re-run

    Change what's on your site, then measure again next month.
Why it matters

Google ranks pages. AI names brands.

Google ranks pages

  1. Another page
  2. Another page
  3. Your page
  4. Another page
  5. Another page
  6. Another page
  7. Another page
  8. Another page

AI names brands

Which payroll tool is best for a restaurant?

Three tools come up most. Your brand handles tip pooling and runs a pay cycle in minutes1. The other two suit larger chains2.

  • 1 Your page
  • 2 A review site

Questions about AI search

Can you guarantee ChatGPT will recommend us?

No, and nobody honestly can. We measure the same questions every month, fix what is on your site, and show you whether the pattern is moving.

Is AI search replacing Google?

Not for most businesses yet. Google still sends far more traffic. We treat AI search as part of your organic work, not a separate bet.

Should we add an llms.txt file?

It is harmless and we can add it. We won't sell it as a way to get recommended, because there is no evidence it has that effect.

Do you post on Reddit or run review campaigns?

No. We don't seed forums or manipulate reviews. If those sources matter in your category, we show you where and why.

Related

The rest of the program

Start here

Start with an audit.

Where you rank, where AI names you, and what’s in the way.

Request an audit +[email protected]