Content

Pages for the searches your buyers already make

A topic plan from real demand. AI drafts, an editor who knows the subject rewrites, and a real name goes on every page.

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Content briefSample

Pellmark Payroll

Search
how to run payroll for a restaurant
Intent
Ready to buy. Wants the steps and the cost.
Author
A named payroll specialist

Outline

  1. The short answer
  2. Tips and the tax on each
  3. A pay-run checklist
  4. When software saves time

Before it ships

  1. Draft, done
  2. Editor, done
  3. Expert, done
  4. Fact check, done
  5. Live check, next

Most content fails because nobody checked whether anyone searches for it. We check first.

What content includes

A topic plan

Every topic checked against real search demand before it is written.

Pages that convert

Comparison, pricing and service pages buyers read before deciding.

Refresh or merge

Stale pages updated, merged or removed, with a backup first.

Real authors

A named person with real credentials on every page.

Editing gates

Filler, facts and claims checked before anything ships.

Better titles

Titles and descriptions rewritten on pages that already rank.

How content runs

  1. 01

    Map the demand

    Your own Search Console data shows what buyers search.
  2. 02

    Fix what exists

    Pages you already have come before new ones.
  3. 03

    Write and check

    AI drafts, an editor rewrites, an expert reads.
  4. 04

    Publish and measure

    Checked live, then compared with pages we left alone.
Proof · Birth injury firm

A brand-new domain, from zero to a steady flow of clicks in nine months.

0 → 1,489 monthly clicks

A custom build and a steady run of content, on a brand-new domain.

Read the case

Questions about content

Do you use AI to write content?

For drafts, yes. An editor who knows the subject then rewrites every one, and nothing publishes without a person reading it.

Whose name goes on the articles?

A real person with real credentials, usually someone on your team or a qualified writer who agrees to the byline. We never invent authors.

How many articles a month?

As many as pass the demand check and hold up to editing. We would rather publish fewer pages that earn than many that do not.

We are in a regulated industry. Can you still write for us?

Yes, with a named reviewer. Legal and medical pages are read by a qualified person before they go live, and we avoid best and number-one claims.

Related

The rest of the program

Start here

Start with an audit.

Where you rank, where AI names you, and what’s in the way.

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