AI search and SEO for businesses where a search ends in a call, a booking or a sign-up. ChatGPT, Perplexity, AI Overviews and Google.

Request an audit See our results
What your buyers searchWe get you named when your buyers search
car accident lawyer near me
  • car accident lawyer near meLegal
  • best small business insuranceInsurance
  • nurse staffing agency near meStaffing
  • physical therapist near meHealthcare
  • best payroll software for startupsSaaS
  • emergency plumber near meLocal

AI answers the question. It can’t take the call. We get you named in the answer, and ranked in Google under it.

AI search

Get recommended in ChatGPT, Perplexity and AI Overviews by buyers who never searched your name.

Traditional search

Rank in Google for the problem they are searching before they know you exist.

Branded search

Take the people already searching your name and turn more of them into calls, emails and booked meetings.

  • Google
  • ChatGPT
  • Claude
  • Perplexity
  • Gemini
  • AI Overviews

Search compounds, like a snowball

Real monthly numbers from Search Console and lead records. Names withheld.

  • Injury & malpractice firm8×

    37→298

    inquiries a month, in 24 months

  • Hiring marketplace8.7×

    2.1k→18.3k

    clicks a month, in 16 months

  • Non-standard auto insurer2.9×

    5.8k→17k

    clicks a month, in 15 months

  • Birth injury firmFrom zero

    0→1,489

    clicks a month on a new domain, in 9 months

See all results

And it’s early

Search isn’t going away; it’s spreading. Into ChatGPT, Perplexity and Google’s AI today, and next into voice assistants, TVs, cars and agents that act for you. When the search ends in a call, a booking or a sign-up, the answer is the shortlist. Most businesses haven’t started there. The ones that start now get named first, and every month builds on the last.

  1. BeforeGoogle
  2. You are hereGoogle · ChatGPT · AI Overviews · Perplexity · Gemini
  3. Where it's goingVoice assistants · TVs · Cars · Glasses · AI agents

Six things we do

AI search

ChatGPT, Perplexity and AI Overviews name someone when buyers ask who to call. We build the pages worth naming, then structure them so they're easy to quote.

Content

Pages for the searches your buyers already type, at a pace that holds.

Technical SEO

Architecture, speed and crawl paths, sorted before anything else ships. Nothing compounds on a site search engines struggle to get around.

CRO & A/B testing

Headlines, forms and offers tested on the pages searches land on, keeping only what wins more leads. Ranking is only half the job.

Web development

Rebuilds, migrations and Figma builds by our own developers, keeping every URL and ranking you have already earned.

Strategy

A sequenced roadmap from your own data, and a plain monthly report that shows what moved and why.

Rather keep the work in-house? We also consult: strategy, audits and a second pair of eyes for teams running their own search. Ask about consulting

Industries we work with

01LegalA page per practice area and cityCase-result pages that win comparison searchesIntake pages and call trackingDirectory and review clean-up
02Fintech & insuranceCompliance-safe content, reviewed before publishComparison pages against the products you replaceQuote and calculator pages that convertPricing, security and trust pages
03Staffing & hiringA page for every role, skill and citySalary and hiring guides employers searchJob and talent pages that stay indexedLead forms for employers, not just applicants
04HealthcarePages for the symptoms and questions people searchProvider and location pagesMedically reviewed, under a real nameBooking pages that turn searches into visits
05SaaS & startupsThe alternatives pages sales sends by handBottom-funnel queries before awareness contentFree tools that pull links without outreachStructured so assistants quote you
06Service businessesA page per service and per areaGoogle Business Profile and map packBooking and quote pages that convertReview velocity, treated as a ranking factor

An audit first

Then the right work, in order. Some teams want only the audit and a roadmap they can run in-house.

Every audit covers:

  • Where AI names you, and where it doesn't
  • Your site, your search data and your competitors
  • What we'd do first, and what we'd leave alone
Request an audit

How it works

  1. 01

    Audit

    Your site, your search data, your competitors, and where AI names you.

  2. 02

    First fixes

    Tracking, technical problems, and the pages that matter most.

  3. 03

    Your plan

    Built from what the audit found, in the order that brings leads soonest.

  4. 04

    Keep iterating

    We ship, measure and adjust every month, so each round builds on the last.

Request an audit Our approach

The people behind Snowball SEO

About us

  • Justin Gluska

    Justin Gluska

    Has shipped dozens of digital products and services. Works where product, AI and lead generation meet.

  • Alden Morris

    Alden Morris

    Founded Intentionally Creative, a digital marketing agency for liquor retailers and beverage brands, and still leads its strategy. More than ten years helping producers, distributors and shops grow.

Common questions

What is AI search optimization?

Making your business the one ChatGPT, Perplexity, Claude, Gemini and Google's AI Overviews name when buyers ask. We track a fixed set of buyer questions across those engines every month.

Who do you work with?

Businesses where a search ends in a call, a booking, a form or a sign-up, not just an answer: law firms, insurers, clinics, staffing, software and local services.

Do you run paid ads?

No. We only do organic search: the AI engines people now ask for recommendations, and Google.

How long does it take?

Technical fixes can show within weeks. Content and links build over months. The audit tells you what is realistic for your site.

Request an audit.

Prefer email? [email protected]