SaaS & startups

SEO for SaaS and startups

Search that produces pipeline, not just traffic. We start with the pages closest to a sale.

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AI answer benchmarkSample

Pellmark Payroll · month one

Sample: buyer questions asked in five AI engines, and whether each answer names the company
QuestionChatGPTPerplexityClaudeGeminiAI Overviews
best payroll for restaurants
tip pooling in payroll
payroll with scheduling
cheapest payroll, 10 people
Same questions, every month

Software buyers search late and specifically: alternatives, comparisons, pricing, integrations. Most SaaS sites have none of those pages.

What gets in the way

Three problems we see most

No comparison pages

The pages sales sends by hand don't exist on the site.

What we doFair alternatives and head-to-head pages built from real product facts.

Blog posts first

Broad posts bring visits that never become trials.

What we doPricing, integration and use-case pages come first.

AI skips you

Buyers ask ChatGPT for tools, and new products rarely get named.

What we doA monthly five-engine benchmark and clear product facts on the site.

Where we start

The first three months

  1. 01

    Read your data

    45 days of Search Console and analytics, and the searches you can win.
  2. 02

    Build the money pages

    The first three to five pages closest to a sale.
  3. 03

    Earn links

    Free tools and original data worth linking to.

ServicesContentAI searchLink buildingWeb developmentStrategy

Proof

Closest proof

No SaaS case study yet, so we won't pretend. The closest proof is two businesses whose buyers also compare before signing up.

Common questions

Will you write pages that name competitors?

Yes, where it helps the buyer decide. Each page says who publishes it and sticks to facts we can source.

How do you tie SEO to pipeline?

Where your analytics can show it, we connect organic visits to trials or demos, and report clicks separately.

Are we too early for SEO?

Not if buyers already search for the problem you solve. If they don't yet, we'll say so.

Start here

Start with an audit.

Where you rank, where AI names you, and what’s in the way.