Link mapSample
Pellmark Payroll
Link buildingRequest an audit +
Fewer links, pointed at the pages that need them
Internal links first, then earned coverage for your most valuable pages. No bought links, ever.
One relevant link to the right page beats fifty to your homepage.
What link building includes
Target pages
The few pages where more weight will change a ranking.
Internal links
The fastest weight you control, added with real anchor text.
Reasons to link
Data, tools and guides that people want to cite.
Earned coverage
Outreach to real publications, checked before it goes out.
A clean profile
Your existing links reviewed, without scare scores.
Reported by page
Links and rankings reported against each target page.
How link building runs
- 01
Pick the targets
Pages close to ranking, where weight will show. - 02
Fix internal links
You approve every link before it goes in. - 03
Build the reason
Something on your site worth linking to. - 04
Earn and measure
Coverage logged, and each target page tracked.
Questions about link building
Do you buy links?
No. We don't buy, rent or trade links or use private networks. They can earn a penalty and leave a record any future buyer will find.
How many links will we get each month?
We don't sell links by the number. We report links and results against the few pages where weight will change a ranking.
Will you disavow our toxic links?
Usually not. Toxic scores are a vendor invention. The one real case is a recent burst of bought links, and then we deal with it directly.
Do you track Domain Authority?
As a rough signal, never as a target. Google doesn't use it. We report rankings, clicks and leads on the pages that matter.
Start here
Start with an audit.
Where you rank, where AI names you, and what’s in the way.