A fintech tripled its search clicks, then was acquired.
A venture-backed financial product with a content library that ranked. Search work until the company was acquired.
- Client
- Venture-backed fintech, name withheld
- Industry
- Fintech & insurance
- Measured in
- Google Search Console, Apr '25 to Mar '26
Monthly organic clicks from Google Search Console, to the last month of our work.
The problem
A small team had a library that ranked, and needed to know which pages to improve and what competitors were publishing.
What we did
Weekly reporting
What moved in Search Console each week, which pages gained or lost, and why.
Competitor research
What competing products published and ranked for, turned into a list of gaps.
Page-by-page plans
Improvement plans for existing articles, plus new bylined ones.
What changed
Monthly clicks tripled between April and December 2025, then fell back before the company was acquired. The exit was the company's achievement, not ours.
Where it stands
The engagement ended with the acquisition.
Related work
Start with an audit.
Where you rank, where AI names you, and what’s in the way.