A new staffing site built a search channel from zero.
A firm placing talent from Latin America with companies abroad. A new domain, and salary pages by role.
- Client
- LATAM staffing firm, name withheld
- Industry
- Staffing & hiring
- Services
- Content, Web development, Technical SEO
- Measured in
- Google Search Console, Aug '25 to Jul '26
Monthly organic clicks from Google Search Console, on a domain with no history.
The problem
Companies hiring in Latin America search what a role costs in each country. The firm's new domain had no pages that answered it.
What we did
Salary pages by role
Pay for each role in several currencies, with a converter built in.
Country comparisons
Pages comparing hiring across Latin American countries, for employers choosing where to hire.
Authority first
Broader articles alongside the salary pages, to earn the authority a new domain lacks.
What changed
Clicks started in September 2025 and most of the growth came in the last four months. The numbers are still small; the channel didn't exist a year ago.
What's next
Pages for the candidate side of the market, held to the same data rule.
Related work
Start with an audit.
Where you rank, where AI names you, and what’s in the way.