Monthly organic clicks from Google Search Console. Paid clicks are not included.
The problem
Drivers who need non-standard cover search a lot before they buy, and the agency's site answered little of it. We also had no access to its theme.
What we did
A steady publishing program
Hundreds of posts in the first year, on the questions drivers search before they buy.
Landing pages beside the theme
Built as a plugin because the theme was off limits, with a tested hero and tracked links.
A path to a quote
Calls to action inside the articles and a short quiz, so readers can start a quote.
What changed
Monthly clicks nearly tripled in fifteen months. They peaked in March, eased, and still sit well above the same month last year. These are clicks, not quotes.
Where it stands
The agency has since brought search in-house. The chart ends at the last month we measured.