A pediatric therapy site, now found for what parents search
Parents search the problem they notice at home, not a provider's name. We built pages for those searches.
- Client
- Pediatric therapy site, name withheld
- Industry
- Healthcare
- Measured in
- Google Search Console, Jun '25 to Jul '26
Monthly impressions from Google Search Console: how often the site appeared, not clicks.
The problem
The site barely appeared in search, because it described services by their clinical names.
What we did
Pages for what parents search
Content organized around the speech problems parents notice, not clinical service names.
A structure that scales
Pages by speech sound and by age, so each common question has one clear page.
What changed
Search now shows the site more often every month, most of it in the last four months. This is an early stage: visibility, not yet bookings.
What's next
Turn visibility into clicks: better titles on the pages that now appear, and more pages where there is demand.
Related work
Start with an audit.
Where you rank, where AI names you, and what’s in the way.