Web development

Sites built for search, and for the lead

Custom WordPress and static builds, and migrations that keep every URL. Every form is tested until it reaches a person.

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Launch checklistSample

Pellmark Payroll

  • Every old URL redirects
  • Every template matches
  • Every form reaches a person
  • Tracking fires
  • Rollback rehearsed

Launch waits until every line is ticked.

Rebuilds are where rankings get lost. We check every URL before launch.

What web development includes

WordPress themes

Clean custom code, in the editor your team already knows.

Static builds

Next.js or Astro, when speed and control matter most.

Design to live site

Every template compared with its design file.

Migrations

Every URL, title and redirect kept and checked.

Accessible and fast

Built and tested to WCAG 2.1 AA.

Forms that deliver

Every form tested until the lead reaches a person.

How web development runs

  1. 01

    Capture

    A record of everything the live site ranks for today.
  2. 02

    Build on staging

    Built and checked away from your live site.
  3. 03

    Prove parity

    URLs, titles, forms and tracking checked against the old site.
  4. 04

    Launch and watch

    A rehearsed rollback, then two weeks watching leads.
Proof · Hiring marketplace

Monthly clicks grew almost ninefold, nine in ten of them non-brand.

2.1k → 18.3k monthly clicks

A rebuild from WordPress to a custom application, made to carry every page set.

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Questions about web development

Will we lose rankings when we rebuild?

Not if every URL, title, redirect and schema block is kept and checked before launch. We watch Search Console and your leads for two weeks after, with a rollback ready.

WordPress or something else?

WordPress when your team edits often. A static build when speed and control matter more. We recommend based on who runs the site after launch.

Will the new site be ADA compliant?

We build and test to WCAG 2.1 AA, including keyboard and screen reader passes. That is a build standard, not a legal certification.

Who owns the site when you are done?

You do. The code, hosting account and domain stay in your name, and the deploy steps are written down.

Related

The rest of the program

Start here

Start with an audit.

Where you rank, where AI names you, and what’s in the way.

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