AI answer benchmarkSample
Pellmark Payroll · month one
| Question | ChatGPT | Perplexity | Claude | Gemini | AI Overviews |
|---|---|---|---|---|---|
| best payroll for restaurants | |||||
| tip pooling in payroll | |||||
| payroll with scheduling | |||||
| cheapest payroll, 10 people |
Same questions, every month
Service businessesRequest an audit +
SEO for service businesses
Show up in the map and on the service pages people read before they call.
For a local business the map often outsells the website. Everything else has to agree with your Google profile.
Three problems we see most
One page for every job
A single services page can't rank for each job you do.
What we doA page per service and per area you actually serve.
A profile nobody manages
Wrong hours, old categories, and a former agency holding the login.
What we doWe take manager access and fix every field, with your approval.
Reviews that trickle in
Most businesses only ask for reviews when they remember.
What we doA steady program that asks every customer. We never pay for reviews.
The first three months
- 01
Fix the profile
Your Google profile and listings, checked and corrected per location. - 02
Build service pages
Pages for the two or three jobs worth the most. - 03
Count the calls
Every form and call path tested, and real inquiries counted monthly.
ServicesTechnical SEOContentWeb developmentAI searchStrategy
Closest proof
No trade or home-services case study yet. The closest proof is two injury firms: local buyers who search a problem, then call.
- Legal
Injury & malpractice firmInquiries grew for two years running.8× monthly inquiriesCounted in one lead table we set up. The firm also advertises and its organic clicks stayed flat, so we don't credit search with the growth.Read the case - Legal
Birth injury firmA brand-new domain, from zero to a steady flow of clicks in nine months.0 → 1,489 monthly clicksRead the case
Common questions
Do you need access to our Google Business Profile?
Yes, manager access per location. Without it we can audit, but not fix.
Should we have a page for every town?
Only where you do the work and have something specific to say. A copied page with a new town name doesn't rank.
Do you run Local Services Ads or Google Ads?
No. Organic only: the map, your website and AI search.
Start here
Start with an audit.
Where you rank, where AI names you, and what’s in the way.