RoadmapSample
Pellmark Payroll
- Fix
- Publish
- Sprint 1
- Sprint 2
- Sprint 3
- Sprint 4
Each sprint is read out against a control, 28 days after it ships.
StrategyRequest an audit +
Know what to do next, and why it's next.
A roadmap from your own search and analytics data, run in two-week sprints, with one plain report a month.
Most SEO plans are a list. Ours is an order.
What strategy includes
Your data, audited
Search Console and GA4 checked before we trust them.
The real competitors
The sites that actually win your searches.
Sized in ranges
Each opportunity sized honestly, with the assumptions written down.
Two-week sprints
One project at a time, each with an owner and a goal.
Leads, not traffic
Leads, clients and revenue, counted in that order.
A monthly report
What moved, why, and what comes next, in plain words.
How strategy runs
- 01
Audit the data
Make sure the numbers can be trusted first. - 02
Map the market
Who ranks, who AI names, and why. - 03
Set the order
Early work that clears the way for the rest. - 04
Read out and adjust
Every sprint ends with what moved and what's next.
Proof · Non-standard auto insurer
Monthly clicks nearly tripled in fifteen months, and held.
Strategy was one part of the program behind this result.
Read the caseQuestions about strategy
Can you forecast our traffic?
We give ranges with the assumptions written down, never a single number. Anyone quoting an exact forecast is guessing.
How long before we see results?
Plan on four to five months before judging the work, with a review together at month three.
Do you work with our in-house team?
Yes. Some clients have us run everything. Others take the plan and have their own team ship it.
Do you offer performance-based pricing?
No. Results depend on things we don't control, like your release process and your sales team, so it would not be honest on either side.
Start here
Start with an audit.
Where you rank, where AI names you, and what’s in the way.